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[StartupRecipe] 2026 Seoul Beauty Week Highlights K-Beauty’s Global Momentum

#Weekly Funding Overview

[Aug.24 ~ Aug. 28]

#FUNDING

CompanyInudustryAmountRoundInvestors
Ideas2SiliconOn-device AI semiconductor fabless-GrantGlobal TIPS
J&P MediAI-based life science R&D platform-GrantGlobal TIPS
DeepMaze AI3D sensor fusion-GrantTIPS
DimenfeelAI-based retinal imaging dementia screening-GrantTIPS
GTGOFoodtech-based F&B-GrantGlobal TIPS
MuseMGlobal artist IP-GrantGlobal TIPS
MATERIAL SCIENCEOrganic material development for OLED-Scale-up TIPS
IKLabReal-time video analysis/optimization solution-GrantTIPS
Nova AirAI aviation turbulence diagnosis-GrantTIPS
CarbolutionCarbon capture material-GrantTIPS
SearchdocUltra-large industrial data AI-GrantTIPS
MedisolaPersonalized diet development-GrantScaleup TIPS
Dain Medical GroupUrology medical device-GrantScale-up TIPS
ATOMMERFunctional materials-SeedLG Electronics, Bluepoint Partners
LinerAI agent50 billionSeries CLB Investment, Atinum Investment, CJ Investment, KDB, Helios Private Equity, KB Securities, Daishin Securities, STIC Ventures
BeylessEmbedded system software5.5 billionSeries BBNK Venture Investment/Space Time Investment, The Hahm Partners, IBK Capital, Blue Corner Capital
SoomLabsAI video agent-Pre-SeedFounders Inc, Kakao Ventures, FuturePlay, Bass Investment
MachineFlowEnterprise AI coding agent-SeedLG Electronics, Bluepoint Partners
SoundDogMusic taste/listening data music tech-SeedPrimer
RemplirLithium iron phosphate battery cell manufacturing-Wireble
IntellectusMiddleware solution4 billionPre-Series AAlbatross Investment, Time Investment
VrinkWellness nutritional drink platform-CNT Tech
Wrtn TechnologiesAI service platform100 billionSeries CCoreline Ventures, Eugene Asset Management, Goodwater Capital, Antler Global, Woori Venture Partners, Sui Generis Partners, KDB, Capstone Partners
F4GEDefense/manufacturing infrastructure-Naver D2SF, K-Net Investment Partners, Sazze Partners, D.CAMP, 500 Global
Solum Advanced MaterialsMetal materials7 billionSeries BSage One Partners
PilledayAI customized nutrition solution-CNT Tech
RaelOrganic sanitary pads-M&ATowerBrook Capital Partners
Founders AAI beauty lab solution100 millionSeedCC Ventures
Korea Digital PlatformTrading card game-Crit Ventures
jachimapStudio apartment info platform-SeedCNT Tech
MuseeWomen's clothing brand-BLT Partners
Speed FloorAI logistics robot integrated control technology1 billionIncheon Growth Fund No. 4
WellmoaLiving health products-Ceragem
SST LabAI security search3.5 billionSeries B

#TREND ANALYSIS

2026 Seoul Beauty Week Highlights K-Beauty’s Global Momentum

Seoul Beauty Week 2026, held at Dongdaemun Design Plaza (DDP) from the 23rd to the 25th, brought together a record 152 companies and international visitors eager to discover Korean beauty brands. As a core program of Beautiful Life in Seoul (BLS), the event featured cosmetics, beauty tech, medical beauty and inner beauty products, with 127 companies participating in the cosmetics and beauty-tech categories.

The event reflected K-beauty’s growing global presence. Korea recorded USD 11.4 billion in cosmetics exports last year, becoming the world’s second-largest cosmetics exporter after overtaking the United States. Small and medium-sized enterprises accounted for 72.5% of total cosmetics exports in 2025, up from 63.6% in 2023.

Foreign visitors said Instagram and TikTok were key channels for discovering K-beauty brands. Visitors from Brazil praised Korean cosmetics for their value, everyday usability and skincare options tailored to concerns such as sensitive skin and acne. Several noted that the event introduced them to brands beyond those commonly found at Olive Young, with some returning for a second day to buy more products.

A Brazilian visitor said she hoped Korean products would become more widely available in Latin America. Visitors also named brands including Anua, Abib and Biodance as products they had encountered through TikTok.

Interest extended beyond women. Male visitors from Malaysia said they followed skincare content on Instagram and came to explore products firsthand. While skincare received broadly positive feedback, some international visitors said K-beauty color cosmetics still need a wider range of shades for diverse skin tones.

The event hosted 115 global buyers, along with one-on-one business meetings and export consulting for Korean beauty companies. Last year’s Seoul Beauty Week generated KRW 17.7 billion in export contracts.

Its Business Meetup Pitching Competition attracted 72 applicants, with nine teams reaching the finals. The grand prize went to Cheongbang Korea, which operates the bee-derived portable beauty and wellness brand Binubo. The three-person company, led by a founder with 17 years of U.S. B2B retail experience, generated USD 200,000 in U.S. sales within about 10 months of launch.

Seoul Beauty Week also introduced the Seoul Beauty Forum under the theme K-Beauty 2.0. Led by a keynote from L’Oréal Korea Chief Digital Marketing Officer Joyce Ryu, the forum examined regulations and certification, AI and beauty technology, and global platform and distribution strategies.

Seoul Beauty Week showed that K-beauty’s international rise is being powered not only by exports, but also by social-media discovery, product experience, emerging brands and stronger connections between Korean companies and overseas buyers.

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