[StartupRecipe] 15 Seed Stage Startups to Watch

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#Weekly Funding Overview

[July.11~ July.15]

The total funds raised by Korean startups of this week is KRW 83.3 billion.

Company	Industry	Amount	Round	Investors
Realknowledge	Education	1.5 billion	Seed	Primer Sazze Partners
Click Sound	Digital therapeutics	-	Seed	Yonsei Technology Holdings
GSIL	Smart Safety Startup	-		Kakao, SKT
iEX	Green energy	4 billion		BNK Venture Investment, Hi Investment Partners, Hana Ventures, KB Investment
21Gram	Pettech	6 billion	Series B	Korea Investment Partners, Coway, J-Curve Investment, and Water Bear Investment Association
Ullenbrewery	Craft Beer	-		MYSC
Haroo	Hidden Color Code	-	M&A	Snaptag
Taxwatch	Tax Content Media	-	GRANT	TIPS
Munice	Sleeptech	-	Seed	The Ventures
K.O.A	Social Venture	-	M&A	Kolon FNC
Petnow	Pettech	4.7 billion	Pre-Series A	Korea Develpoment Bank, Daedeok Venture Partners, Bookook securities
Hatchery	Social Venture	-	Seed	Fast Ventures, Sopoong Ventures
Medibuilder	Medical Aggregator	4 billion	Pre-Series A	Bass Investment
Chilloen	Music Platform	2 billion		Davichi, Creditline
Ingkle	Smart Factory	3.3 billion	Pre-Series A	Daekyo Investment, L&S Venture Capital, Shinhan Capital, and Oaklen Ventures, Kclavis Investment
Lululab	beuaty Healthcare	20 billion	Series C	Hyundai Motor Securities, SK Shields, Nautic Investment, Elohim Partners
AIDENLAB	Influencer marketing	-	Seed	Mashup Angels
Neba Corportaion	Metarial	10 billion		Kolon Industry
Grin	Smart farm	300 million		MYSC
Interiorteacher	Premium homestyling	4.5 billion	Series A	Hana Ventures, Korea Investment Partners, Naver, Strong Ventures, Hana Financial Investment, BSK Investment, Delta Investment
Korea Proptech	Proptech	-	Seed	Strong Ventures, The Ventures, Grit Ventures
OKESTRO	Cloud Software	-		IMM Investment

Major Funding

• Beauty healthcare startup Lululab has raised KRW 20 billion. Its AI-based skin analysis solution “Lumini” analyzes the user’s skin by face scanning and recommends matching beauty products. It stores data on one million skins. It stores data on one million skins. A mobile version of Lumini will be released in August.
• The pet funeral service 21Gram has secured KRW 6 billion. So far, it has raised a total of KRW 12.5 billion. The company will expand funeral homes and care centers in the Seoul metropolitan area and open additional funeral halls. 
• Interior Teacher, a home styling interior service, has received an investment of KRW 4.5 billion. It offers home styling services by matching professional interior designers and customers. Senior designers provide its premium service with furniture from heritage brands.

#Trend Analysis

The overall volume of the investment has decreased as the investment environment worsened, but funds are still flowing into the early-stage investment. Here we listed the seed stage startups with interesting business models that caught the attention of early-stage investors.

• Universe Stationery = It runs “Story Nation,” a collaborative creation platform for buidling worlds and writing web novels. You can create your own fictional universe and publish a web novel with the settings in collaboration with other readers.
• Arooo = It operates the platform “My Own Room,” which provides women sexual knowledge and content. It offers paid material that its staff have written and recorded. It has future plans to develop into a curated commerce service. 
• Doeat = Doeat is a delivery app that doesn’t charge a delivery fee. It optimizes delivery routes and lowers costs by combining adjacent food delivery orders in real-time.
• Whattime = It is an online scheduling and time management solution. It makes it simple for the other party to reserve a time when you’re available. It can be linked with various platforms, allowing you to manage your schedule all at once. 
• Team Dots = It runs an online experience school “School Dots.” It is an online education platform that provides teenagers with non-curricular subjects ranging from coding to philosophy.
• Eargada = It is an audio content platform “Nadio” operator. It creates audio writer jobs with its own fostering program and supports them in publishing audiobooks through the app. 
• Munice = It runs an AI-based smart solution “Miracle Night.” It counts the number of times a user tosses and turns as they sleep, evaluates their sleep cycle using information on their gender, age, and user motion, and provides the optimal sleep-inducing sound to the user.
• Luden City = It operates “Lemon Letter,” curated fashion commerce for women in their 50s and 60s. It curates fashion content tailored to personal tastes, body shapes, and sizes and offers it in letter format.
• Groo = It operates the data-based plant management app “Groo.” It provides a smart scheduling service that creates management schedules that are best for any indoor setting.
• Social Investing Lab = It runs “Coffeehouse,” a stock investment social media platform that combines social media targeted for MZ generation and MTS of existing securities companies. 
• RachelBlue = It is a jewelry sales platform where you can return purchased products and exchange them for new ones.
• Sir’s = It is a medical healthcare platform for men that provides non-face-to-face treatment and medicine delivery for hair loss, acne, sleep disorders, and improving sex life.
• Rent’re = It is a rental platform for home appliances that offers a variety of rental services in one place, including data-based product recommendations, pricing and quote comparison, rental contract/cancellation, etc.
• Turnbag = It is a trading platform for used luxury goods with a blind auction system. It offers a valuation solution ‘Scrooge26’
• Unit-Company = It runs “Ssupport,” a recruiting service for the video production industry. Clients can quickly recruit the talent they want while the staff can rapidly secure their desired shooting schedule.