Primer hosted its 25th Demo Day on March 11, spotlighting nine emerging startups from its portfolio. Founded in 2010, Primer is a South Korean startup accelerator that discovers early-stage startups and helps them grow through mentoring and education. Since 2015, it has been running annual batches. Notable startups that have received support from Primer include StyleShare, MyRealTrip, and Idus.
Zootopia Fresh specializes in fresh pet food, catering to pet owners who prioritize their pets’ health. The company offers a curated selection of premium brands, transparent ingredient labeling, and cold-chain delivery. Zootopia Fresh has seen remarkable growth, reporting a 500% year-over-year increase, monthly transactions exceeding $100,000, and a 50% repurchase rate. Currently targeting women aged 20-40, the company plans to expand its reach to cat owners and other pet categories.
Hummingbirds provides Baby Whale, an organizational culture solution designed to foster healthy communication and reduce employee turnover, particularly among MZ generation workers. The platform streamlines culture management, minimizes repetitive tasks, and promotes workplace recognition. Operating on a subscription-based model at $3 per employee per month, Hummingbirds has helped clients such as MyRealTrip and Gangnam Unni lower turnover rates by 20%.
Aardvark develops AI Q-Pilot, an AI-driven tool that generates high-quality English learning content. Leveraging a proprietary dataset, the platform significantly reduces content creation time from hours to minutes while maintaining a 97% accuracy rate. Major educational institutions, including Daesung Academy and Etoos, currently use Q-Pilot. Aardvark is eyeing expansion into the Southeast Asian IELTS market.
Bomchan is an online commerce platform revolutionizing the traditional stone material market. Addressing issues like opaque pricing, high shipping costs, and fragmented regional supply chains, Bomchan provides transparent pricing, customized stone products, and cost-effective delivery solutions through international partnerships. The company reported $1.1 million in sales in 2024 and aims to reach $20 million by 2030 through strategic mergers and acquisitions.
Docenty offers Docenty, an AI-powered agent designed to handle business inquiries and support e-commerce sales. Providing 24/7 customer service, real-time information, and personalized recommendations, the platform helps e-commerce businesses enhance sales and customer satisfaction. Currently used by LG Electronics’ certified stores, Docenty plans to scale its service to 1,000 smart store sellers.
Livet produces Volbi, a soy-based Greek yogurt offering a plant-based alternative to dairy. Founded by an entrepreneur with atopic dermatitis, the company focuses on nutritious and affordable vegan products. Livet has seen rapid growth, generating $1.8 million in sales and securing investment from Coupang. Available on platforms like Coupang and Kurly, the company is preparing for international expansion, starting with Japan.
Howling operates Wink, a labor management platform for daily workers. The solution streamlines hiring, attendance tracking, and payroll processing. Howling is currently developing a payroll advance feature to provide workers with faster access to their earnings.
Flick develops Vox AI, an AI-powered call center solution that enables businesses to create and deploy AI voice agents. The platform automates both inbound and outbound calls, offering cost-effective, round-the-clock customer service. Vox AI is 20% more affordable than traditional call centers.
Orange Field provides Sisterz, an astrology and psychological counseling platform targeting the Indian market. Addressing the high costs and limited accessibility of digital astrology services, Sisterz offers consultations on six topics, including love and health. In just two months, the platform has attracted 14,000 users. Orange Fields plans to expand its services to include astrology content and AI-driven chatbot consultations.