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K-beauty company MBX Secures $6.5M to Fuel Global Expansion


sungho-choo - 2025 July 10

K-beauty company MBX (Memebox) has raised an additional $6.5 million in funding through a convertible note structure led by existing investors. Participants in this round include Goodwater Capital, Altos Ventures, Pear VC, Cota Capital, and 8VC—the latter co-founded by one of Palantir’s founders. This brings MBX’s total funding to $227 million.

Over the past two years, MBX has achieved EBITDA-based profitability, signaling a combination of financial stability and strong growth prospects. The newly secured capital will be used to deepen the company’s retail footprint in the U.S., strengthen strategic collaborations—such as its partnership with SiliconTwo—and fuel global expansion into priority markets including South Korea, Japan, Southeast Asia, and Europe.

Currently, MBX products are sold in over 4,000 offline retail locations across the U.S., with distribution in Sephora, Ulta, Target, Nordstrom, Macy’s, and Walgreens. The company plans to add CVS and other retail partners in the second half of 2025.

Internationally, MBX is also gaining momentum. The brand has re-entered Olive Young in Korea, is seeing rapid sales growth on TikTok Shop, and has begun new collaborations with European retailers as part of its broader global push.

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