The Ministry of SMEs and Startups has unveiled “AI+ for All”, a unified brand designed to consolidate the ministry’s various AI policies and support programs under a single identity. Alongside the brand launch, the ministry has finalized its Brand Identity (BI) design to give the initiative a cohesive visual presence.
Until now, the ministry had been running a wide range of AI-related policies and support programs targeting small and medium-sized enterprises, venture companies, and small business owners — but each initiative operated under its own separate brand and communications approach. This fragmentation meant that awareness of these programs often failed to reach the businesses that needed them most. The new unified brand is intended to cut through that noise and deliver a clearer, more consistent policy message.
The “AI+” name carries deliberate meaning: it represents the idea of adding AI to a business to drive measurable improvements in productivity, revenue, and overall performance. More broadly, it symbolizes a growth strategy centered on integrating AI throughout a company’s development journey — building new competitive advantages and improving quality of life by using AI to resolve everyday friction points.
The BI design translates these values into visual form. A “+” symbol is placed within a circle, representing integration and expansion — the idea of bringing a fragmented support ecosystem together into one connected whole. A blue color palette was chosen to evoke innovation and a forward-looking vision. The ministry plans to apply the new BI consistently across all of its AI-related communications and initiatives going forward.
