Egongegong, a marketing platform for K-beauty brands, has raised KRW 37 billion in a new funding round. Korea Investment Partners led the investment with KRW 13 billion. The funding will support Egongegong’s growth as a platform for K-beauty brands expanding overseas. The company helps brands with international e-commerce and digital marketing.
Egongegong started as a brand accelerator. It provides solutions for K-beauty brands to launch in global markets, particularly the US. The company uses a network of influencers and its experience in brand building, marketing, and logistics. Egongegong plans to use the investment to improve its technology, expand globally, and offer more advanced services and analytics to its clients.
This funding round shows investor confidence in the global potential of the Korean beauty sector and Egongegong’s role in connecting Korean brands with international consumers.
